Brainwashed by Seth Godin analyzes how the creative mind fits into our ‘narrow minded’ society. Three of the seven layers of reinventing yourself which I take liking to are generosity, acknowledge the lizard, and ship. Many companies have come to be successful by being generous. Derek Silvers of CDBaby.com started his site in a bedroom. Now it is a multi-million dollar company. This is a product of artist promotion, i.e. being generous. Second is acknowledging the lizard. The lizard is the resistance that brings us to follow a set of rules. The voice of skepticism and possible humility is what stands between the artist and their art. Lastly is Ship. Especially in the era of the Internet, ideas are produced at a rapid rate unlike any other point in history. It is crucial to get things done, produce, and put content out there while others are subject to the ‘lizard.’
First, these assignments teach us generosity. Apart from the fact that we are receiving grades for each of these, I feel a level of satisfaction in putting my thoughts out for whomever to read. We receive no monetary revenue and no fame for doing so. We are simply putting our ideas out there for interpretation. This is important to learn how to deal with in perspective with the twenty-first century media realm. Often times nothing is received for your creative work. What you can receive is the pure satisfaction in pursuing your passion of art and enabling your creations to have an impact on the lives of others. Ultimately, if you are truly pursuing your love, you will act generously and receive rewards, no matter how large or small for your contributions to the arts.
Secondly, learning how to “acknowledge the lizard” and move on is perhaps the most difficult mountain to summit. In order to truly reach, and even surpass what one perceives as their creative potential, there comes a point when one needs to say to themselves, ‘screw it’ and just put it out there. These blogs allow us to put our personal spins and perspectives into the assignments. We are learning to “acknowledge the lizard” and move on. There is great joy in putting pure opinions of a particular artwork out with the possibility of receiving varying levels of criticism from anyone.
Thirdly, we are learning to be an efficient shipper. These blogs teach us, though not as frequently demanded in the professional realm, to regularly produce for consumers. We accomplish this by thoughtful weekly posts on varying topics. There is a second half of what we are learning in pertinence to shipping. Even though one may be able to produce on a regular basis (however frequent that may be) it does not matter if you are unable to deliver your shipment in a comprehensive and alluring technique. It is necessary to be somewhat concise and cut to the chase. Quite frankly, with the higher level of content available, an equal amount of trash is present for consumers to sort through. Everyone needs to learn how to use language in diverse formats pertaining to varying social media sites. Everyone needs to learn how to pick his or her most important matter and present it in conjunction with what is stated above. The difficulty is making all of this happen while “acknowledging the lizard.”
- Seth Godin's article Brainwashed is available to read at http://changethis.com/.
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